Apple Research Paper Example | Topics and Well Written Essays - 1250 words

orchard apple tree - Research Paper shellThe company was previously known as apple Computers for 30 years and in 2007, it was renamed as Apple Inc. to reflect the intended expansion of Apple in the field of entertainment technology. Apples variation In a periodical it was stated about Apple, this is truly one of the most innovative companies on earth, one that has defied the odds and overcome amazing adversity. (DeMarzo) Apple has always provided its customers with unique products which are ahead of beat because its engineers are product-oriented. They create even before the consumer realizes that he needs it. In this period of global respite when companies are laying off their employees and cutting back on its research, Apple is triumphfully moving precedent through ...investing, makeing and innovating. In an interview Steve Jobs once pointed out, Some very good product people invent some very good products, and the company achieves a monopoly. But after that, the product p eople arent the ones that try the company forward anymore. Its the marketing guys or the ones who expand the military control He explains that engineers of the company initiate an up move by creating products but its the responsibility of the marketing personnel to keep the show running. Its not just innovation and product development that defines the success of a product but it is master(prenominal) to understand how it is delivered to the customer. Very often, smart inventions are not acceptable to the customers because they are not accustomed to the new product. Apple doesnt advertise to reach out to its prototypal customers but use it to help their first customers reach out to the rest. Apples marketing is so consumer-oriented that people buy their products even before seeing it. This happens when people market products for the consumers. An example of this is 250000 iPhone sales on the first day prove the success of their marketing strategy. Apple is, without doubt, the most successful consumer electronics company but it focuses primarily on demarcation-to-consumer market. In my opinion, Apple should partner with other companies and also focus on business-to-business market. Partnering with other companies would enable Apple to grow its business through joint initiatives. For example, recently Nokia has partnered with Microsoft which enables it to become a massive force in the Smartphone industry, the advantages are numerous, both companies can exploit each others best resources and get ahead of the competitors. If apple caters to business to business market, it would be a new horizon for the company to grow. There is a lot of potential difference in Business to business market as the firms are becoming more aware of creating and maintaining belligerent edge through being agile towards new technology. These strategies will not only boost its wampum but will also help them create more innovative products like they did when they partnered with In tel and HP. I entrust that Apple has become a market leader of business-to-consumer market and now, it should also work towards becoming the market leader of business-to-business market. Industry Analysis Above 100 million iPods have been sold already since 2006. On the contrary statistics show that game consoles sold in 2006 stood at 26 million, digital cameras at 94 million, mp3 players at 135 million with iPods commanding an 80% market share and PCS sold at 209 million. prompt phones sold at 957 million.