Marketing Strategy Study Guide

MKT 850 Study Guide Chapter 5 * SWOT Analysis: * One of the most useful tools in analyzing marketing data and information * Links company’s situation analysis and development of marketing plan * Uses structured information to uncover competitive advantages and guide selection of the strategic focus of the marketing strategy. * Broken down into: * Strengths, Weaknesses, Opportunities & Threats * Productive SWOT (manager should†¦) : * Use a series of SWOT analyses focusing on specific product/market combinations * Search for competitors both present and future Collaborate with other functional areas by sharing information and perspectives * Examine issues from the customers perspective by asking employees: * What do customers believe about us as a company? * Which of our weaknesses translate into a decreased ability to serve customers? * Looks for causes not characteristics considering the firms resources for each part * Separate internal and external issues using this key test: * Would this issue exist if the firm did not exist? * If yes, issue classified as external * Strengths & Weaknesses: Exist because of resources by the firm, or due to the nature of key relationships between the firm and its customers/employees/outside organizations * May be leveraged into capabilities (strengths) or overcome (weaknesses) * Meaningful only when they assist or hinder the firm in satisfying customer needs * Opportunities & Threats: * Not potential marketing actions. Issues/situations that occur in the firm’s external environments. * Not ignored as the firm gets caught up in developing strengths and capabilities for fear of creating an efficient, but ineffective organization. Stem from changes in the competitive, customer, economic, political/legal, technological, and sociocultural environments. * SWOT Matrix: * Allows marketing manager to visualize the analysis * Serves as a catalyst to guide the creation of marketing strategies that will produce desired r esults. * Allows manager to see how strengths and opportunities might be connected to create capabilities that are key to meeting customer needs * Assesses the magnitude and importance of each strength/weak/opp/threat. * Competitive Advantage: Capabilities in relations to those held by the competition * Based on both internal and external factors * Based on reality and customer perception * Based on the basic strategies of operational excellence, product leadership, and customer intimacy. * Strategic Focus Establishment * Based on developing an overall concept or model that guides the firm as it weaves various marketing elements together into a coherent strategy * Tied to firm’s competitive advantage * Use results of SWOT as firm considers four directions of strategic efforts: * Aggressiveness Diversification * Turnaround * Defensiveness * Ensures the firm does not step beyond core strengths to consider opportunities outside its capabilities * Visualized through the use of a strategy canvas where the goal is to develop a value curve that is distinct from the competition * Downplay traditional industry competitive factors in favor of new approaches * Lays groundwork for development of marketing goals and objective, connects SWOT outcomes to the rest of the marketing plan. * Marketing Goals: Broad, desired accomplishments started in general terms. * Indicate the direction the firm attempts to move in, as well as the set of priorities will use in evaluating alternative and making decisions. * Should be attainable, realistic, internally consistent, comprehensive, and clarify the roles of all parties in the organization. * Involves some degree of intangibility * Marketing Objectives: * Specific and quantitative benchmarks that can be used to gauge progress toward the achievement of the marketing goals * Should be attainable with reasonable effort Continuous or discontinuous depending on the degree to which they depart from present objectives * Assigned to sp ecific areas, departments, or individuals who have the responsibility to accomplish them Chapter Six * Buyer Behavior in Consumer Markets: * Often irrational and unpredictable as consumers say one thing and do another * Progress through five stages: * Need Recognition * Information Search * Evaluation of Alternatives * Purchase Decision * Post Purchase Evaluation Don’t always follow these stages in order or may skip stages * May be characterized by loyalty where consumers simply purchase the same product that they bought last time * Involves parallel sequencing of activities with finding the most suitable merchant. * Consider what product they want, and where to buy it * Can occur if a consumer is fiercely loyal to a merchant * Can be affected by: * Complexity of the purchase and decision making process * Demographics, Psychographics, and Sociocultural factors * Social influences: culture, social class, family, opinion leaders, reference groups. Situational influences: physic al and spatial influences, social and personal influences, time, purchase task/usage, consumer disposition * Consumers Wants & Needs: * Shouldn’t define needs as necessities because everyone has a different perspective on what constitutes a need * Needs occur when a consumers current level of satisfaction doesn’t equal their desired level * Wants are consumers desire for a specific product that will satisfy a specific need * Firm must understand basic needs fulfilled by its products. Allows firm to segment markets and create marketing programs that show needs into wants for their product * Most products are marketed on the basis of wants not need fulfillment * Wants are not the same as demand * Demand: occurs when the consumers ability and willingness to pay backs up a want for a specific product * Information Search: * Passive and Active: * Passive- consumer become more attentive and receptive to information * Active- consumer engages more aggressive seeking informati on search * Depends on several issues: Degree of risk * Level of expertise * Actual cost of search (time and money) * Culminates in an evoked set of suitable buying alternatives * Evaluation of Alternatives: * Translates needs into wants for specific products or brands * Evaluate products as bundles of attributes that have varying abilities to satisfy their needs * Priority of each consumers choice criteria can change * Want the product to be in the evoked set of potential alternatives * Constantly remind them of their company and products * Purchase Stage: Intent to purchase and the actual act of buying are distinct concepts * Key issues: * product availability: how easy is it to get the product where the consumer is * possession utility: how easy is it to transfer ownership * Postpurchase Evaluation: * Outcome of buying process is linked to the development of long-term customer relationships. Closely follow customers’ responses to monitor performance and ability to meet cus tomers’ expectations * Will experience one potential outcomes: Delight, satisfaction, dissatisfaction, or cognitive dissonance * Business Markets: * Purchase products for their use in their operations, like buying raw materials, buying office supplies, or leasing cars * Consists of four types of buyers: * Commercial markets * Reseller markets * Government markets * Institutional markets * Four unique characteristics not found in consumer markets: * The buyer center: economic buyers, technical buyers, and users * Hard and soft costs are equally important Hard- monetary price or purchase costs * Soft- downtime, opportunity costs, HR costs * Reciprocity: business buyers and sellers often buy products from each other * Mutual dependence: sole-source or limited-source buying makes both buying and selling firms mutually dependent * Business Buying Process: * Sequence of Stages: * Problem Recognition * Development of product specifications * Vendor identification and qualification * Solicitation of proposals and bids * Vendor selection Order processing * Vendor performance review * Can be affected by several factors including: environmental conditions, organizational factors, and interpersonal/individual factors * Market Segmentation: process of dividing the total market for a particular product or product category into relatively homogeneous segments or groups * Groups should have similar members, but groups must be dissimilar from each other * Fundamental decision of whether to segment at all Allows firms to be more successful due to the fact that they can tailor products to meet the needs of a particular market segment * Traditional market segmentation approach: * Used successfully for decades, not out of date, and are used by many of today’s most successful firms * Can be used in combination with newer approaches by the firm, depending on the brand/product or market in question * Successful segmentation: Must be identifiable and measureable * Substa ntial * Accessible * Responsive * Viable and sustainable * Avoid ethical/legally sensitive segments * Avoid viable segments that don’t match firm’s mission * Mass Marketing: no segmentation and is aimed at the total market for a product * Undifferentiated approach assumes all customers have similar needs/wants * Works best when needs are relatively homogeneous Advantage- production efficiency and lower marketing costs * Disadvantage- risky because a standardized product is vulnerable to competitors that offer specialized products that better match customers’ needs * Differentiated Marketing: divides the total market into groups of customers having relatively homogenous needs, attempting to develop a marketing program that appeals to one or more of these groups * Necessary when customer needs are similar within a single group, but the needs differ across groups * Two options: * Multi-segment approach * Market concentration approach Niche Marketing: focusing effor ts on one small, well defined market segment or niche that has a unique, specific set of needs * Requires that firms understand and meet needs of target customers. Although small in size, firms substantial share makes the segment highly profitable * Individualized Segmentation Approaches: * Viable due to advances in technology especially in communication and the internet * Organizations can now track customer with a high degree of specificity * Allows firms to combine demographic data with past/current purchasing behavior. Tweak marketing programs in ways that allow them to precisely match customers’ needs, wants, and preferences * Become more important in the future because their focus on individual customers makes them critical to the development and maintenance of long-term relationships * Expensive to deliver * Two important considerations: * Automated delivery of the marketing program * Personalization One-to-one Marketing: involves the creation of an entire unique produ ct or marketing program for each customer in the target segment * Common in business markets where unique programs and systems are designed for each customer * Growing rapidly in consumer markets, in luxury or custom made products or services * Mass customization: providing unique products and solutions to individual customers on a mass scale * Cost-effective and practical due to advances in supply-chain management. real time inventory control) * Used frequently in business markets, especially electronic procurement systems * Permission Marketing: different from one-to-one marketing because customers choose to become a member of the firm’s target market * Commonly executed via opt in email lists * Advantage: customers already interested in firms offerings * Allows precise target of individuals, eliminating the problem of wasted marketing effort and expense * Identify Market Segments: selecting most relevant variables to identify and define the target market, many of which com e from the situation analysis of the marketing plan. Isolation of individual characteristics that distinguish one or more segments from the total market (must have homogeneous needs) * Consumer markets involved examination of factors of one of these categories: * Behavioral segmentation: most powerful approach because it uses actual consumer behavior or product usage helps to make distinctions among market segments Demographic segmentation: divides markets using factors such as gender, age, income, and education * Psychographic segmentation: state-of-mind issues such as motives, attitudes, opinions, values, lifestyles, interests, and personality * Geographic segmentation: most useful when combined with other segmentation variables, geodemographic segmentation or geoclustering. * Business markets are based on types of market or on things such as: organization, characteristics, benefits sought/buying process, personal/psych characteristics, or relationship intensity. Top Marketing Str ategies: * Based on evaluation of the attractiveness of each segment and whether each offers opportunities that match firms capabilities and resources * Single segment targeting, selective targeting, mass market targeting, product specialization, and market specialization. * Also consider issues related to noncustomers, like why they do not buy and finding ways to remove obstacles to purchase. Chapter 7 Product Strategy: at the heart of every organization and it defines what the organization does and why it exists * Creating a productive offering that is a bundle of physical (tangible), service (intangible), and symbolic (perceptual) attributes designed to satisfy customer wants/needs. * Strives to overcome commoditization by differentiating product offerings via the service and symbolic elements of the offering * Product Portfolio: * Used in both consumer (convenience, shopping, specialty, etc. and business markets (raw materials, process materials, installations, etc. ) * Used in most firms due to the advantages of selling a variety of products * Consists of a group of closely related product items (product lines) and the total group of products offered by a firm (product mix) * Involves strategic decisions such as variety and assortment of offerings * Can create benefits including: economies of scale, package uniformity, standardization, sales and distribution efficiency, etc. Service Products Challenges: stem from the intangibility of services. Other characteristics include simultaneous production/consumption, and perish ability/client based relationships * Other issues: * Experience problems in balancing supply and demand * Time and place dependent because customers must be present for delivery * Customers have a difficult time evaluating quality of service before it is purchased * Quality of service is often inconsistent and hard to standardize * Need for some services are not always apparent to customers.Service marketers often have trouble tying offeri ngs to needs * New Product Development: vital part of a firm’s efforts to sustain growth and profits * Six strategic options related to newness of products: * New-to-world products (discontinuous innovations)- which involve a pioneering effort by a firm that leads to the creation of an entirely new market * New product lines- represent new offerings by the firm, but they become introduced into established markets * Product line extensions- supplement an existing product line with new styles, models, features, or flavors * Improvements/Revisions of existing products- offer customers improved performance or greater perceived value * Repositioning- targeting existing products at new markets or segments * Cost reductions- modifying products to offer performance similar to competing products at a lower price * Depends on firms ability to create differential advantage for the new product * Proceeds through five stages: * Idea generation * Screening and evaluation * Development * Te st marketing * Commercialization * Branding Strategy: selecting the right combination of name, symbol, term, and design that identifies a specific product * Two parts: * Brand name: words, letters, and numbers * Brand mark: symbols, figures, or a design * Critical to product identification and factor used by marketers to differentiate a product from its competition * Successful- capture product offering in a way that answers a question in consumers mind *Involves many attributes that make up the way customers think about brands: * People (employees and endorsers) * Places (country of origin) * Things (events, causes, third party endorsements) * Other brands (alliances, the company, extensions) * Advantage- make it easier for customers to find and buy products * Four key issues: * Manufacturer vs. private-label brands- private label brands are more profitable than manufacturer brands for the retailers that carry them. Manufactured brands have built-in demand, recognition, and product loyalty. * Brand loyalty- positive attitude toward a brand that causes customers to have a consistent preference for that brand over all competing brands in a product category. Three levels: brand recognition, brand preference, and brand insistence * Brand equity- the value of a brand or the marketing and financial value associated with a brand’s position in the marketplace. * Brand alliances- branding strategies, such as co branding that involve developing close relationships with other firms. * Packaging and labeling: * Part of developing a product, its benefits, its differentiation, and its image * Issues such as color, shape, size, convenience of the package or container * Are often used in product modifications/co branding to reposition the product or give it new features. * Vital in helping customers make proper product selections * Important environmental and legal consequences * Differentiation and Positioning: Creating differences in the firm’s product offeri ng that set it apart from competing offerings (product differentiation) and the development and maintenance of a relative position for a product in the minds of the target market (product positioning) * Can be monitored through perceptual mapping- a visual, spatial display of customer perceptions on two or more key dimensions * Based on the brand, but also product descriptors, customer support services and image * Includes positioning strategies to strengthen current position, reposition, or reposition the competition * Managing Products and Brands over time: * Traditional product life cycle five stages: Development: a time of no sale revenue, negative cash flow and high risk * Introduction: time of rising customer awareness, extensive marketing expenditures, and rapidly increasing sales revenue * Growth: time of rapidly increasing sales revenue, rising profits, market expansion, and increasing numbers of competitors * Maturity: time of sales and profit plateaus, a shift from custom er acquisition to customer retention, and strategies aimed at holding or stealing market share * Decline: time of persistent sales and profit decreases, attempts to postpone the decline, or strategies aimed at harvesting or divesting the product * Influence by shifts in the market, or actions of the firms within the industry as they constantly reinvent themselves. Chapter 8 * Pricing: * Key factor in producing revenue for a firm * Easiest of all marketing variables to change * Important consideration in competitive intelligence * Only real means of differentiation in mature markets that are commoditized * Among most complex decisions to be made in developing a marketing plan * Sellers Actions regarding Price: Tend to inflate prices to receive as much as possible in exchange * Consider four issues in pricing strategy: * Costs * Demand * Customer value * Competitors’ prices * Have increased power over buyers when products are in short supply, high demand, or good economic times . * Buyers Actions regarding Price: * See prices as being lower than the market reality dictates * Two issues: * perceived value * price sensitivity * Considered value to be the ratio of benefits to costs. â€Å"More bang for the buck† * Increased power over sellers when large number of sellers, economy is weak, product information easy to obtain, or price comparisons are easy to make * Cutting prices: Viable means of increasing sales, moving excess inventory, or generating short-term cash flow * Based on two general pricing myths: * When business is good, a price cut will capture greater market share * When business is bad, a price cute will stimulate sales * Risky because a price cut must be offset by an increase in sales volume to maintain the same level of gross margin * Not always best strategy, maybe build value into the product instead. * Pricing strategy issues: * Pricing objectives * Nature of supply and demand in the market * Firms cost structure * Nature of competi tion and the structure of the industry * Stage of the product life cycle * Firms cost structure: Typically associated with pricing through breakeven analysis or cost-plus pricing * Not be the driving force behind pricing strategy because different firms have different structures * Used to establish a floor below which prices cannot be set for an extended period of time * Pricing Strategy in Services: * Critical as price may be the only cue to quality in advance of the purchase experience * Becomes important and more difficult when: * Service quality hard to detect prior to purchase * Costs associated with providing the service are difficult to determine * Customers are unfamiliar with the service process * Brand names are not well established * Customers can perform the service themselves * Service has poorly defined units of consumption Advertising within a service category is limited * Total price of the service experience is difficult to state beforehand * Often based on yield ma nagement systems allowing a firm to both control capacity and demand in order to maximize revenue and capacity utilization * Yield management: knowing when and where to raise prices to increase revenue or to lower prices to increase sales volume. * Implemented by limiting the available capacity at certain prices, controlling demand through price changes, and overbooking capacity * Common in services characterized by high fixed costs and low variable costs, like airlines, hotels, rental cars, cruises, etc. Allows firm to offer same basic product to different market segments at different prices * Price elasticity of demand: * Customers’ responsiveness or sensitivity to changes in price * Inelastic: quantity demanded does not respond to price changes * Elastic: quantity demanded is sensitive to price changes * Unitary: changes in price and demand offset, keeping total revenue the same * Not uniform over time and place because demand is not uniform * Price Sensitivity Increases: * Substitute products are widely available * Total expenditure is high * Changes in price are noticeable to customers * Price comparison among competing products is easy Price Sensitivity Decreases: * Substitute products are not available * Products are highly differentiated from the competition * Customers perceive products as being necessities * Prices of complementary products go down * Customers believe the product is worth the price * Time pressures or purchase risk are involved for consumers * Major base pricing strategies include: * Market introduction pricing: used of price skimming or penetration pricing when products are first launched into the market * Prestige pricing: intentionally setting prices at the top end of all competing products in order to promote an image of exclusivity and superior quality Value-based pricing (EDLP)- setting reasonably low prices, but still offering high quality products and adequate customer service * Competitive matching- charging what is c onsidered to be the â€Å"going rate† for the industry * Nonprice strategies- building a marketing program around factors other than price * Strategies for adjusting prices in consumer markets: * Promotional discounting: putting products on sale * Reference pricing: comparing the actual selling price to an internal or external reference price * Odd-even pricing: setting prices in odd numbers, rather than in whole, round numbers * Price bundling: bringing together two or more complementary products for a single price * Strategies for adjusting prices in business markets: Trade discounts: reducing prices for certain intermediaries in the supply chain based on the functions that they perform * Discounts and allowances: giving buyers price breaks, including discounts for cash, quantity or bulk discounts, seasonal discounts, or trade allowances for participation in advertising or sales support programs * Geographic pricing: quotes prices based on transportation costs (distance) * Transfer pricing: pricing when one unit in an organization sells products to another unit * Barter and countertrade: full or partial payments in goods/services/buying agreements rather than in cash * Price discrimination: charging different prices to different customers * Dynamic Pricing: * Started to replace fixed pricing in many product categories * Growing in importance and popularity due to the growth of online auction firms * Three pricing levels: * Opening position * Aspiration price Price limit * Long process, but is most logical and systematic way for two parties that don’t initially agree to reach agreement * Legal & Ethical Issues of Pricing: * Price discrimination: different prices to different customers. Illegal unless its basis is the actual cost differences in selling products to one customer relative to another. * Price fixing: when two or more competitors collaborate to set prices at an artificial level * Predatory pricing: firm sets prices for a product below the variable cost to drive out competitors or out of the market * Deceptive pricing: firm intentionally mislead customers with price promotions.

Britain Imperialism

Expansionism The question when it comes to Britain and other empires, would be how they influenced and helped to fuel an entire race for an empires' expansion. New imperialism began creation on continuous practice in the sass's in the European scale of things. Industrial powers or backings help create an empire of control. With any nation in history, new technology often equates to an increase in knowledge and power. There are also many factors that cause things as such as new imperialism.Those factors include things such as geopolitics, nationalism and economic factors. The effect on Britain's decision to adopt this form of expansion was completely influenced by Europe, as all other countries eventually were. According to the noted Winston Churchill, â€Å"give peace to warring tribes, to administer Justice where all was violence, to strike the chains off the slave, to draw the richness from the soil, to place the earliest seeds of commerce and learning, to increase in whole people s their capacities for pleasure and diminish their chances of pain. Snobbery, p. 149) Most of all nations would disagree that imperialism is good or beneficial to anyone else's country but their own. Whether it is the affects of Europe or non-European cultures and countries, imperialism seems to be beneficial on a large scale, which is why every country and culture wants control of it. There were many imperialist activities that took place within or concerning Britain in the 19th century. It is shown throughout Britain's history the significant events that have led up to imperialism in this nation.Going back in early 19th hundreds, it is noted that the British did indeed force China into the opium trade in the early sass's which in turned caused a shift to begin. Back in 1839-1841 and again in 1878-1880, the Bruits had gone to war with Afghanistan to protect its property in the form of POS and India, as well as the northern frontier. Originally Britain took over India back in 1825 a nd fought to maintain its control. Even earlier in history, many people requested and sought out the protection of Britain, including Malay Sultanates.Later n the twentieth century, in 1914, Britain completely controlled Malay. In a place called Borneo, Karakas had become under the ownership of an ex -Brim by the name of James Brooke, whom also was a solder for the East India Company. Furthermore and eventually in 1888, Saba became a British province. Within that same year, the former owner of Saba, Brunet also fell under British control. Reference:

Changing Landscape of Unions

CHANGING LANDSCAPE OF UNIONS BUS 372 Employee & Labor Relations November 9, 2011 CHANGING LANDSCAPE OF UNIONS At the inception of unions, its members consisted of â€Å"blue-collar† workers concentrated in the manufacturing sector. Today, only about 35% of union members remain in this sector, requiring unions to expand beyond manufacturing to broaden their membership ranks. Unions are undergoing new developments to increase membership. Entering into the twenty-first century unions will emerge into a new dimension. The labor union is constantly changing, experiencing a decline in membership, losing influence and power but through experience and careful planning things change. Unions have gone through dramatic changes over the past century. The changing landscape of the unions is not only coming from decline in membership but from modern technology also. In order to show that they can change things have to change. Unions need to have the ability to show that they can effectively get their influence back, increase membership, and power. In the last century unions have been successful at negotiations especially when it came to bargaining agreements on behalf of their members. Union membership has evolved it a big way in the 21st century. No one can dispute labor’s staying power, given the labor movement’s deep penetration into virtually all the traditional parts of our economy and it continuing hold on these areas (Sloane, Witney 2011 p. 20). Local unions at times have engaged in a variety of social, educational, and community activities. Union leaders realize that the welfare of their members depends on part on a progressive and well-run community. Having vital interest to the schools since union leaders must pay taxes to operate the schools that their member’s children attend. This will lessen the tension between management and organized labor. Many local unions also conduct regularly sponsored and generally effective educational programs this important since more skilled workers are needed (Sloane, et al 2010 p. 180). With new technology that changes every year it is better to keep members well trained for more skilled jobs. Union’s support of the latest technology will help workers keep their jobs instead of hiring new workers into their workplace. Unions’ purpose is to increase wages and influence better job conditions for all its members. Jobs have moved work from this country to other countries only because they can make more profits from lower wages and more productivity. So with this in mind the labor union can raise hourly wages, better benefits, increase bargaining power and better working conditions, although it seems easy which it will not be but this can help keep American workers with jobs and stop business from going overseas and other foreign countries. Unions can propose to keep manufacturing sector such as plants, factories operating in the United States. Keep manufacturing equipment and parts in the States so more workers cannot be laid off. Stop using manufacturing products from other countries and start a campaign to only use American made products. Getting the members that they already have to come aboard as a force to be reckoned with on one accord the more numbers the more force. Today there are several major organizations under one company umbrella a large number of unions thru mergers such as AFL-CIO, SEIU, UAW just to name a few representing workers (Sloane, et al 2010 p. 18). These unions have come to understand and address issues that are important to their member in the workplace. Unions can reform to increase their membership by campaigning and adventuring outside of the normal places to get new members to join. Unions have given a voice to their many members concerning fair wages, safety, benefits, health care, and training. Unions can continue to support the training programs that will keep their members up to date with modern technology. This would help businesses from wanting to go over to other countries why should a business go somewhere else when they will have qualified workers here eager to keep up with the new technology that change all the time. This will also increase membership when the union is willing to train members especially ones that have not joined yet. This can prevent job displacement. Unions can make a win-win situation for unions and businesses by having more trained workers that can adapt to the ever changing technology in the workplace. Since the changing landscape is not only coming from low membership but new technology. Unions can try to recruit new members so that they can have more bargaining power so that jobs cannot be shifted overseas because of lower wages. The more jobs that the United States can provide the more employees can keep their jobs. Global competition is growing many unions have sought to offset this handicap by banding together for contract negotiations purposes in what is known as coordinated bargaining. This universally denotes the presentation of united union front at the bargaining table and often also involves common union demands (Sloane et al 2010 p. 218). Unions can reform by using reverse tactics, keep corporations from operating in various countries, get control over the combination of tax concessions, control the lower-cost labor abroad, and get more control over accessibility to vital material. Get control over the expanded employment that is going across the U. S. Unions can get together and stop workers from being displaced and passing higher cost to consumers. This will give unions more effective power of collective bargaining agreements to keep manufacturing facilities, keep members, and jobs. Today’s collective bargaining sessions have no place for the uninformed, the inept, or the unskilled (Sloane et al 2010 p. 234). Unions must do everything to survive in this next century by giving member what they want and keeping goals that they have set for each other. Reference Sloane, A. A. , & Witney, F. (2010). Labor relations. 13th ed. Upper Saddle River, New Jersey. Pearson Educational, Inc.

Fight or flight Essay Example | Topics and Well Written Essays - 250 words

Fight or flight - Essay Example In the case of Coleen Colombo and colleagues resisting mortgage fraud, it is a fight response. Colombo and his colleagues have perceived a threat in the form of mortgage fraud. The appropriate mode through which they have chosen to deal with this threat is through defending their interest. Resisting mortgage fraud is a fighting mechanism employed by Colombo and his colleague with the intention of going face to face with the exposed stress. The fight response has been enhanced by the fact that Colombo and his colleagues are aware of ways through mortgage fraud can be managed (Arnetz & Ekman, 2006). It was appropriate for Colombo and his colleagues to choose a fight response over a flight response. Mortgage fraud is an act that goes against normal, ethical practices. If Colombo and his Colleagues would have chosen the flight response, which would have meant that they are afraid of standing up for their rights. The decision to resist fraud has come as a result of Colombo and his colleagues ready to take the required measures in combating fraud. The measures, that they can use in this case as a fight response is demanding a refund from the mortgage company or reporting the matter to the police who will follow up with arrests (Kottler & Chen,

The Justification, Planning, and Preparation for the Attacks by Al-Qai Essay

The Justification, Planning, and Preparation for the Attacks by Al-Qaida in the United States on September 11, 2001 - Essay Example This paper will seek to reflect on the detailed planning, preparation and attempts at justification that bin Laden and his entire Al-Qaida organization did prior to the devastating September 11th attacks. In my opinion, the United States had not afforded the proper degree of attention to the threat that was posed by the bin Laden led Al-Qaida organization. This is evidenced by although bin Laden is quoted in a report issued by the United Kingdom government as having issued a number of proclamations against the United States, urging Muslims around the world to kill both American citizens and their military forces, the United States never took any direct action against this potential threat. In making the threat, Osama bin Laden had justified the attacks by claiming that the people of Islam had for long endured suffering from the wanton injustice, aggression and iniquity that was being forcibly imposed on them by the Zionist-Crusader alliance and their respective collaborators. He argued that it was now time that Muslims engaged in a Jihad targeted at cleansing the land from these Arabian peninsula crusader occupiers. Of concern also is that even after the devastating attacks conducted by the group in East Africa, against United States targets, relatively very little effort was put in place to try reign in and cripple the threat that was being posed by this organization. According to the same United Kingdom report, Bin Laden had justified attacks on American and Jewish targets by claiming that Muslims that happened to die in the course of them would be rewarded as they were carrying out God’s work (Murphy 239). The planning for the attacks on the United States was very extensive and took a number of years as is seen to be characteristic of all the attacks conducted by the Al-Qaida organization. In moving the attackers to the United States several years prior to the attacks, taking them through flight schools and using flight simulators to help them carefully study the controls of some of the larger aircraft; I believe that the al-Qaida organization displayed a great degree of detail in its planning.  Ã‚  

Dance Essay Example | Topics and Well Written Essays - 500 words - 4

Dance - Essay Example From an analysis of the many different types of dances that were performed and practiced by the students in the class, it is clear and apparent that there is much more to â€Å"African dance† than just a simplistic set of movements of emotions expressed through movement. As the teacher of this class noted, the African cultures from whence these dances originally came tended to use dance as an outlet to express human emotions that otherwise would not be reflected within the tribe or group themselves. Within such an understanding, the highly physical and emotionally charged dances allow the participant, as well as the viewer, to note how dance was and is used as a means of greater personal expression within the African culture as compared to the manner through which it is employed in so many other cultures around the globe. Although true that African dance fulfills the traditional requirement of providing a forum/platform for courtship and sexual energy to be represented, the wa y in which the culture represented history, told stories, staged miniature exhibitions, and celebrated religious festivals or even funerals are all uniquely tied to the many types of cultural dances that are represented under the umbrella term â€Å"African dance†. Another element beyond the scope of these dances and the sheer physicality involved that should be noted is with respect to the fact that the focus of the dance is not on the individual; instead, the invariably focus on the community. Evidence of this can of course be seen due to the fact that there is no clear differential between the â€Å"audience† and the â€Å"dancer(s)†; as either one can become the other at almost any point during the dance. This is of course a culturally distinct element of African dancing that is not represented in many other forms of dance represented throughout the globe. With all

The Influence of Televison Violence on Teenagers Essay

The Influence of Televison Violence on Teenagers - Essay Example Various organizations have carried out several studies related to the effects of violent media on teenagers, which has indicated that teenagers often get a negative impact after watching violent stuff on the television. In brief, the paper has tried to understand different aspects of effects of television violence that affect the teenagers in different parts of the globe. Nowadays, one of the favorite recreational activities for the teens is watching television with their family, friends, and often alone. Television watching is not an issue, if it is watched for a limited time; however, when an activity or a hobby becomes addictive, it results in the creation of a concern towards it according to a number of theories related to adolescent identity development. Similarly, when the teenagers start watching television and especially violent media on television every time, it creates a sense of insecurity in terms of their behavior and future. In the year 1998, one of the faculty members of Simon Fraser University carried out a study on the teens that watch violent stuff on television. The results of that study showed that television violence made twenty-five percent of teens addicted to it. In addition, all those teens showed great changes in their behavior, which was not in a positive manner. (Kelly, 1999) Furthermore, a number of studies have shown that worse academic results are shown by the teenagers that watch violent stuff on the television according to the National Institute on Media and Family. It is indicated by the researches and theories related to adolescent development that violent stuff are preferred by more than seventy-five percent of teenagers that are interested in watching television or playing video games.. One of the schools in Texas carried out a study of teenagers that watch television, and it found out that teachers complained of frequent arguments from the students that were involved in

Real Estate Essay Example | Topics and Well Written Essays - 500 words - 3

Real Estate - Essay Example The people took properties on mortgages and also took loans from the bank. The economy also started to flourish as the real estate market has a direct impact on the economy of the country. It was during this period that different kinds of policies and loans were introduced by banks and estate companies. All other industries that were somehow associated and linked with the real estate market also grew stronger (Hersh, 2002). But soon with the start of the new millennium the situation started to reverse and the market started to face a downfall. The financial institutions started to withdraw the money and the gross percent money assets diminished rapidly and within single year it decreased to an extremely low value (New York University, 1971). The subprime credit was completely eliminated from the market and the interest rates greatly increased and rates for all types of loans also dramatically increased. The housing prices continued to hike and this continued to fuel the flame. The closure rates hit new records and the domino effect began (Hersh, 2002). As a result the people stopped to invest, the banks stopped to lend loans to people and companies and those companies which were still giving loans were giving them at increased interest rates. As the people stopped to invest and started to take out their money, business started to decrease and the entire market started to fall. The industries and factor ies had much reduced works and therefore the companies started to fire people because keeping the workers without any work was a loss to the company and the people started to lose their jobs and started to seek governmental aids (California Real Estate Association, 1936). The government was also facing financial problems as the government banks and estates were easily issuing loans to the people and when the housing market crashed the people became unable to pay back their loans and many companies filed bankruptcy and the banks had no more money to lend. The

Population Density reserach paper Research Example | Topics and Well Written Essays - 750 words

Population Density reserach - Research Paper Example They choose a leader unanimously and look for guidance towards that group that they have chosen. The limited resources are not even much of a problem, as people will willingly give up a part of their share so as to help their own counterparts. The situation is quite under control in this case. The homogeneity makes it a gelling factor for the whole community to stick together even in adverse circumstances. If the population belongs to the same culture then comparably life becomes easier for people living there. In contrast if the population contains people of different culture there is always a war going on in which each culture is trying to supersede the other. There is constant conflict and each group strives to get power over the other. It has been seen that such groups have continuous struggle to gain the top position. Even there are constant fights and tussle for the resources. People tend to take more than required just so that the other person doesn’t get it. There is a constant war like situation and people try to get the better of each other and dominate the others to gain full authority. If there are many poor in the society then the situation worsens and people start worshipping some false person even to have their own selfish desires filled. This way they become more disoriented and lose the real purpose of their existence. It is really difficult to survive in a society that has a non-homogenous mix of people and majority of the people are poor. People tend to believe that life is a mess and the only way to survive is to fight their way through life. Survival of the fittest is the main concept here. While if there is a homogenous environment and the people are not poor at all, then again there are huge chances that peace will prevail (Baldassare, 1979). Today in AMERICA there are many minorities living. There is so much diversity in the culture that they are losing their own traditions. It has been observed that in areas where two to three di fferent minorities live strife is a norm. Some of the areas have become so dangerous those even policemen are scared to go there. At night the neighborhoods become small war stripes that people fear to tread. Even the areas near the neighborhoods are considered a difficult place to live. It has been seen that people who generally have low incomes live n these areas, but they face many troubles like small thefts, occasional muggings and sometime one or two knife fights. Usually the white kids also mix up with the kids from these areas and end up ruining their own lives (Baldassare, 1979). Sharing a living place with quite a lot many people and having limited resources is a difficult situation, it has happened quite many times with kids who have lost their parents, or ran away from their homes or even ran from their foster homes. There are many hygiene issues that come up with this kind of living and drug problems also arise. When I had to live in a college dorm, there were in total 7 people who were sharing it with me. They all belonged to different cultures so earlier there were quite a lot of hesitation among us, but gradually the barriers broke and we understood each other perfectly fine. We even started to cover for each other. It became a norm among us that once a month each one of us had to give others a treat. There were unspoken rules for never talking about your own roommate to others. Americans usually try to avoid such areas, and they try to move out of such areas as

Measuring Up to Customer Expectations Essay Example | Topics and Well Written Essays - 2000 words - 1

Measuring Up to Customer Expectations - Essay Example ith this consideration, the paper intends to discuss about the present customer service as well as expectations within Samsung which have emerged from the delivery of superior products and services by the organisation. Moreover, in the main findings section, various strategies which could be applied by Samsung to deliver consistent as well as effectual customer services within the competitive marketplace will also be evaluated. Apart from these strategies, this paper also provides certain recommendations which can be fruitful for the organisation to sustain customer service excellence going forward. Customer service is regarded as a service stipulation which organisations’ deliver prior to and after a product purchase. Customer service involves a sequence of activities which are designed by an organisation in order to enhance the level of customer satisfaction through delivering products and services as per the customers’ expectations. The significance of customer service may differ in terms of industry, a company’s products and services. Superior interpersonal communication system is quite essential in order to enhance customer services through which an organisation can attain excellent competitive advantage. In the present business scenario, customer service is considered as a significant consideration where every leading organisation always attempts to meet effective level of customer expectation (University of Cambridge, 2012; Newby & McManus, 2002; Richmond/ Wayne County, n.d.). In this similar context, it can be said that customer service is a kind of systematic process which is utilised in order to make certain that customer satisfaction is achieved by delivering products as well as services according to the demands of the consumers. In accordance with the present business situation, customer service generally takes place while operating a transaction process regarding products’ sales and service. Moreover, it is considered as a vital constituent

Strategic Management and Strategic Competitiveness Assignment - 3

Strategic Management and Strategic Competitiveness - Assignment Example This paper illustrates that strategic management entails the formulation as well as an implementation of key objectives that are adopted by managers on behalf of the shareholders. During this process, effective assessment of external and internal environments must be done. On the other hand, strategic competitiveness refers to the results that are achieved after a firm effectively formulates and implements appropriate strategies that are not easily copied by the competitors either because they are unique or there are costly to imitate. One of the major strategies that make Coca-Cola be a competitive company locally and in the international markets is the increased sales as the result of its expansion in many countries. Since the company was established in 1886, it has grown from a small firm based in Atlanta to the most valuable brand in the world. Coca-Cola Company brands are distributed in over 200 countries. Being the world largest brand, Coca-Cola has continued to enjoy impressiv e expansion globally. However, the company has very strong roots in Atlanta where it originated. The production of brands that depict comfort and leisure, aspects that are related to the American culture, the company produces brands that meet the needs of American people. In order to ensure that its products are effectively distributed in the international market, Coca-Cola Company has employed the services of various bottlers in various countries. The table below indicates some of the notable bottlers in the various Coca-Cola market segments. Apart from an effective entry of the global market, Coca-Cola Company has appropriately used technology in all its operations. For example, the company constantly rebrands its products. In 2009, the company introduced greener bottles. These are bottles that use less petroleum thus having less carbon impact. Likewise, the introduction of freestyle dispensers, that allow consumers to create their own beverage by combining more than 100 brands, i s a clear indication of the extent to which the company values technology.

The Modern Prometheus Essay Example for Free

The Modern Prometheus Essay Look at the significance of chapter five of Frankenstein to the novel as a whole. Focus on the relevance and effect of writers use of language to describe setting, character and what it shows about social and historical context.  This is the reason why mothers are more devoted to their children than fathers: it is that they suffer more in giving them birth and are more certain that they are their own. Aristotle, Greek Philosopher  The sooner you treat your son as a man, the sooner he will be one. John Dryden, British poet, dramatist and critic. Never judge a book by its cover. Doing so puts you in danger of jumping to huge conclusions about something before youve even gave it a chance.  Frankenstein is a prestigious gothic horror story written by British, 19th Century novelist Mary Shelley. It tells the enthralling tale of Dr. Victor Frankenstein, a scientist consumed by his need to find a way to preserve life, as he succeeds in creating an immortal, super strong creature using different attributes of corpses.  Shelley wrote the novel when she was around the age of 19, after envisioning the story when her and husband, Percy Shelley, spent the summer with Lord Byron and friends near Geneva, Switzerland. According to Shelley, it proved a wet, ungenial summer and so the insistent rain confined them to the house most days. Due to lack of entertainment, the company amused themselves by sitting around a log fire in Lord Byrons villa, reading German ghost stories, which prompted Byron to suggest they each try their hand at writing their own supernatural tale.  Shortly afterwards, in a waking nightmare in which she saw the pale student of unhallowed arts kneeling beside the thing he had put together, Mary conceived the idea for Frankenstein; she began writing what she assumed would be a short story. However, with encouragement from husband, Percy, she expanded this into her first and most celebrated novel of all her work. It was first published in 1818. Shelleys mother, philosopher and feminist Mary Wollstonecraft, died just 10 days after Mary was born due to puerperal fever, and this tragic event embedded itself in Shelleys mind, having a huge impact on the novel, circling childbirth as the main theme running throughout. However, there are other themes which appear during the novel, the more prominent ones being: responsibility, science, ambition and obsession.  In Frankenstein, the consequences of attempting to master life and death are made apparent when, Victor Frankenstein, a young scientist, idiotically creates a monster that counteracts mans new control over life and death. Shelley intended to accentuate the importance of God being the only one who should be able to create life as she shows Frankenstein playing God and also playing a Mother, as the chapter in which the creature is born is told almost like a woman is giving birth. It soon becomes evident however, that he should attempt neither.  Chapter five the Creatures birth is a big chapter in this novel, not so much in length but the impact it has on the rest of the novel. It is the pivotal point; if Frankenstein hadnt brought the monster to life then he would have led a happy, normal life with all of his family alive and well. Nevertheless, Frankenstein does bring life to the dead limbs that lay before him and the monster is born. Shelley skilfully builds up the atmosphere at the beginning of the chapter by using a range of different techniques.  In the first line of the chapter the word dreary paints the picture of a boring, dull, wet night which combined with rain pattered dismally against the panes immediately sets the alarm bells ringing as it is not expected from a typical Gothic Horror novel.  For such an explosive event as the birth of the creature, it would have been anticipated for the weather to be stormy and electrifying exciting even. Yet, Mary Shelley chooses to use pathetic fallacy to reflect the mood of Dr. Frankenstein and to also warn you to expect the unexpected. Also Shelley uses words like anxiety and agony when describing Frankenstein. These two words alone show that all is not well and that something terrible is going to happen as Victor no longer feels happy about his creation. He feels exhausted by his toils, fed up and is itching to finish his work and bring the creature to life.  Shelley also helps to build up tension and atmosphere by isolating Frankenstein.  It was already one in the morning  It is typical of a Gothic Horror novel to have a character isolated and completely alone with no means of help if necessary. Here Shelley warns us that something is about to happen because of Victors solitary status and the reality that most other people arent around or awake at one in the morning.

Importance Of Professionalism In Healthcare Nursing Essay

Importance Of Professionalism In Healthcare Nursing Essay Nowadays, the word professionalism is a popular issue at the leading edge of entire healthcare professions especially in the field of physiotherapy. It is presently one of the primary areas of interest as physiotherapy progresses to Vision 2020. Vision 2020 is the American Physical Therapy Associations (APTA) established target for the future in 2020. Healthcare providers will be doctoral-level qualified, recognized by different healthcare specialists as well as patients, and will have maximum absolute access in each and every circumstances within their scope of practice in that year (APTA, 2011). Professionalism can be ascertained in several different ways and from various perspectives. According to the Dictionary of Occupational Titles, professionalism is defined as a proficiency of a clear and specific body of knowledge and contribution to that body of knowledge with an adherence to a distinct code of ethics which controls behavior via rigorous healthcare training (Dictionary of O ccupational Titles, 1991). The 7 main core values of professionalism in physiotherapy stated by the American Physical Therapy Association (APTA) are accountability, altruism, compassion/caring, excellence, integrity, professional duty and social responsibility as well (Swisher and Page, 2005). The relationship between healthcare professionals and patient is intended to be therapeutic in nature as the patient has a need for technical services from healthcare professionals and the healthcare professionals are the technical experts who are qualified to help the patient. The ability for healthcare professionals to maintain the level of professionalism is very important because this will give assurance to the patients that the healthcare professionals are in good hands. A healthcare professional should be able to supply a measure of support and the security of knowing what one is supposed to do (Brechin, Brown Eby, pp 149). A healthcare professional has to find ways of handling various situations which enable them to continue to provide health care. The patient who feels that the healthcare professional has been professional is comforted and assured is beneficial for the healthcare professional to gather sufficient information and the active participation of the patient. For example, making a wise decision and speaking firmly will give a good impression on the patient and their family members. It is also important that the medical professionals should use the language that can be easily understood as jargons may work perfectly well with professionals but not patients, thus creating confusion, incorrect cases and dissatisfaction in patient. Hence, professionalism can bring trust and confidence between the healthcare professionals and the patient. According to Miller-Keane Encyclopaedia Dictionary, the ethical norms, values, and principles that guide a profession and the ethics of decisions made within the profession are meant by professional ethics. Based on code of ethics adopted by American Physical Therapy Association (APTA), healthcare providers should be accountable in making professional judgments. This is well elaborated when a healthcare provider is thorough with professional standards, practicing up-to-date evidence-based practices, equipped with good practitioner experiences, performing within his level of expertise, valuing patients feelings, in demonstrating independent and objective judgments when clients participating fully in all practical settings together with good communication amongst interdisciplinary and multidisciplinary healthcare team. Legal and professional obligations should be fulfilled by healthcare providers. They should adhere themselves to applicable local, state, and federal laws and regulations. Those include having prior culpability in supervising assistants and supporting personnel, protecting clients personal information, providing notices upon termination of provider relationships to appropriate authority, and encourage colleagues in physical and psychological aspects when they hesitate to ask for assistance in professional practices. (Code of Ethics, 2010) It is mentioned in code of ethics that, healthcare providers shall enhance their expertise through professional behaviours. They should achieve and maintain professional competence in taking responsibilities for their professional development based on critical self-assessment and reflections especially on current changes of physiotherapy practices, education, healthcare delivery, and technology. They should evaluate applicability of updated evidence-based practices in pre, during, and post practice. They should cultivate lifelong learning and professional development. In professional ethical practice, healthcare providers should promote organizational behaviours that benefits patients and society. They should support autonomous and accountable professional judgments, not accepting gifts and other considerations that might influence a judgment, always being alert of documentation and coding for practice accuracy to avoid any complications, and prevent one from fulfilling professional obligations. The major attribute of professionalism is self-improvement. Research is one of the importance ways to improve themselves. This is because research is able to gain and widen the knowledge of the healthcare professional such as the latest interventions. Knowledge is essential for reasoning and decision making which are central to professional practice (Higg, Jones, 2000, p.24). Knowledge empowers the healthcare professional, increase their self-confidence, sense of mission and hope which is able to manage the untreatable illness (Blumenthal, 2011, pp.254-255). According to the Paul B (2005), knowledge, skills, and behaviour need to be achieved via self-improvement in order to improve the quality of care towards the patient. These ensure the better interaction between the healthcare professional and patients especially to avoid any misunderstandings. Self- awareness is a continuous process of noticing and exploring aspects of one self such as the psychosocial, physical and behavioural aspect with the intention of developing personal and interpersonal understanding (Burnard,2001,p.68). It is a very important skill and it has the ability to influence the healthcare professional. Self- awareness is significant as when they have a better understanding of themselves; they are able to make changes and hence strengthen every aspect of the healthcare professionals. This is a way to achieve the patient-centered care practice. In addition, the self-awareness is required from the healthcare professionals so to enable them to attune to patients and their experiences, concerns and interpretations of their illness. Thus, a close therapeutic relationship can be developed and sustained (Higg, Jones, 2000, p.30). Other than that, decision making for a healthcare professional is very important as there are many other alternative treatments, and as a healthcare provider, we need to choose the right treatment that has the highest probability of giving an effective treatment to the patients. Decision-making is a process of reducing any uncertainty and doubt to allow a healthcare provider to choose the best choice among them (Robert Harris, 2009). Decision-making could be influenced by several factors. These include: clinicians goals, psychosocial skills, based of knowledge and expertise, values and beliefs, strategies for problem solving and procedural skills. Patients characters influence the decision-making too. This closely associated with patients goals, values and beliefs, physical, education, psychosocial, and cultural factors and as well as environment factors such as clinical practice environment, overall resources, time, level of financial support and level of social support (OSullivan.B.S.,Schmitz.J.T., 2007,pg 3). Framework for a patient management is crucial for decision-making, as it assists to provide successful manifestation on healthcare provider plans. With a good planning ahead, an effective and efficient work could be carried out. Clear settings of aims and objectives, priorities, planning and evaluating work are those important aspects of management (Ewles.L.,Simnett.I., 2003, pg149). Effective treatment on the other hand plays important roles in the practice setting. The treatment given must be appropriate to the need of the patient and the members of the healthcare team (OSullivan.B.S.,Schmitz.J.T., 2007,pg 4). Evidence-based practice is also being emphasized upon decision making. A successful treatment can be accomplished with the evidence-based medical practice. Data collection and analyzing on qualitative or quantitative questionnaire are done as a form of evidence-based practice. Evidence-based clinical practices protect healthcare providers from discrimination and no research-b ased illegitimacy. Constant reflections and practitioners experiences provide a guideline for the healthcare professional in enhancement of service care through evidence-based clinical practices. (Ewles.L.,Simnett.I., 2003, pg 129). In a nutshell, a high standard of professionalism will benefit both healthcare providers as well as patients in the long run and it allows healthcare providers to experience a development in self-confidence together with reliability from patients, co-workers as well as most of appreciation from others (Gage, 2007). Professionalism is a fulfillment for all patients, no matter young or old. It also behooves healthcare providers to serve in a proficient manner at all times because it creates a positive effect on every single individuals involved in any circumstances. In other words, professionalism denominate the entire healthcare practices in aspects like communication and decision making by implementing the value itself onto the healthcare providers. Thus, it is essential for healthcare provider to be versatile and not to underestimate any one aspect of professionalism. (1399 words)

Different Views On Motivation Education Essay

Different Views On Motivation Education Essay Motivation, a psychological feature can be defined as the direction and intensity of ones effort (Sage, 1977). In short, the direction of ones effort alludes to an individual is attracted to a certain situation, for example the student may be motivated to go out for a soccer team. Whereas, the intensity of ones effort refers to how much effort a person put forward in a particular situation, for example a student may attend physical education class but do not put effort during class. The relationship of direction and intensity of efforts are directly related, typically a student who seldom miss training lesson will usually put in more effort during participation. Different views on motivation There are generally 3 different types of views on how motivation works, typically the trait-centered, the situation centered, and the interactional. The trait centered view refers to a motivated behavior actually comes from individual character. The personality, needs, interests and goals are some of the component that determines a motivated behavior. The situation centered views sees motivation as an influence of a certain situation. A student may be unmotivated in attending soccer training but motivated to play for the school soccer team. The last view of motivation which is widely endorsed by sport psychologists is the interactional view, this view actually combines the trait centered views and situation centered views to form a new view. An interactional view of motivation study was conducted by Sorrentino and Sheppard (1978) on 44 male and 33 female swimmers in universities, testing them on a 200 yard individual event and then a part of a relay team. The study has shown that kno wing the swimmers personal characteristics (trait centered view) was not the best way to predict the behavior (individual best split time), because the performance also depended on the situation like whether it is relay or individual race (situation centered view) (Brewer B, ,2009)3. Achievement motivation and Competitiveness In sport, achievement motivation and competitiveness are known to be able to influence performance and participation. Achievement motivation is defined as a persons efforts to master a task, achieve excellence, overcome obstacles, perform better than others, taking pride in exercising talent (Murray, 1938). It allows athletes, exercisers, students to achieve excellence, to gain high levels of fitness and to maximize learning respectively. Achievement motivation is also an inclusive of trait view, situation view and interactional view of a motivation of a person. Competitiveness, on the other hand is defined as disposition to strive for satisfaction when making comparisons with some standard of excellence in the presence of evaluative others (Martens, 1976). Both deal not just with the final outcome but also the journey of getting to the final outcomes. Own motivation experience I am interested in the concept of motivation because due to my own personal account. I am currently a contract Physical education (PE) teacher with Ministry of Education. In 2 months time (June 2010), I will be going to National Institute of Education (NIE) in Nanyang Technological University to train as a PE teacher. However to be admitted into NIE, I need to pass a physical proficiency test (PPT) conducted by NIE Physical Education and Sports Science. The PPT comprises of 5 different stations, namely the agility run, badminton, possession game, gymnastic and swimming. To pass the PPT, a candidate must achieve the following: a. A score a total of 9 points or more in the test. b. Does not fail any station. To date, I have taken the PPT twice, but failed to pass the agility run station both time, the minimum passing time for the station for male runner is less than 17.7 sec. Even though, I am very disappointed, but I am very determined and motivated to take and pass the test again. Hence, the achievement motivation (Wikipedia, Jan 2010)2. for this PPT has influence a wide variety of my current behaviors, thoughts and feeling for example. Choice of activity (seeking out runners of greater ability to learn with them the correct techniques). Effort to purse goals (I have been practicing for every alternate days) Intensity of effort in the pursuit of goals. (To do 25 mins sprinting, mobility, warms up before the run.) Persistence in the face of failure and adversity (When I still not able to run within the 17.7 secs, I will work harder, to try new ways to run the test.) In short, with the understanding of the 4 theories of achievement motivation, I (considering myself as low achievers) have summaries the major predication from each theory and hoped to use them to guide my own practice to pass my PPT in march 2010. Low achiever Motivation orientation High motivation to avoid failure (Need to pass PPT) Attributions Ascribes failure to stable and internal factors within my control. (Dry testing field, well prepared) Goal adopted Outcome goals (Pass PPT) Perceived competence and control Low perceived competence and believes achievement is outside own control. (To date, still cannot clear 17.7 sec) Task choice Seeks out difficult challenges (Pass PPT, to become PE teacher) Performance conditions Performs poorly in evaluative conditions Four theories of achievement motivation Over the years, four main theories were evolved to explain motivation in people, they are the need achievement theory, attribution theory, achievement goal theory and competence motivation theory. Need achievement theory Need achievement theory (Atkinson 1974; MClelland, 1961) has 5 components which include personality factors, situational factors, resultant tendencies, emotional reactions, and achievement related behaviors. These components serve as the framework to predict task preferences and performance outcomes. Achievement related behavior results from the interaction of the other four components (high achievers tend to perform better when evaluated and select challenging tasks with intermediate risks; low achievers tend to avoid risky and challenging tasks, and perform less well when evaluated). Attribution theory This theory focus on the explanations that people tend to make to explain success or failure (Heider, 1958, Weiner 1985, 1986). The theory has 3 main categories, they are stability, locus of causality and locus of control. Stability refers the cause of the success or failure may be either stable or unstable. If the we believe the cause is stable, then the outcome is likely to be the same if we perform the same behavior on another occasion. If it is unstable, the outcome is likely to be different on another occasion.. Locus of causality refers to the cause of the success or failure may be internal or external. That is, we may succeed or fail because of factors that we believe have their origin within us or because of factors that originate in our environment. Locus of control refers to the cause of the success or failure may be either controllable or uncontrollable. A controllable factor is one which we believe we ourselves can alter if we wish to do so. An uncontrollable factor is on e that we do not believe we can easily alter. The most important contribution of the theory is it explains the attributions affect expectations of future success or failure and emotional reactions (Biddle, Hanrahan Sellars, 2001; McAuley, 1993b). Achievement goal theory According to this theory three factors interact to determine a persons motivation: Achievement goals, Perceived ability, Achievement behavior. This theory also indicates that individuals in achievement settings are typically oriented to one of two goals either task goal or outcome goal. When determining whether or not they have been successful in these contexts. Someone may have an task goal orientation where they only focuses on comparing performance with personal standards and personal improvement Others may have an outcome orientation that focuses on comparing performance with and defeating others, Competence motivation theory A theory of achievement motivation based on a persons feelings of personal competence. According to the theory, competence motivation increases when a person successfully masters a task. This encourages the person to master more tasks (Weiss Chaumeton, 1992). For example, a young high self-esteem soccer player believes that he has control over the learning and performance of skills, then the efforts to learn the game will increase his pride and happiness, this will in turn lead to increased motivation. An analysis of the relationships between the four theories Based on the book (Weinberg, R.S., Gould, D. (Eds), 2007)1, the 4 theories of achievement motivation are able to work together and give a clear predication of the motivational behavior for high and low achievers. The table below establishs how high and low achievers vary in terms of their motivationals orientation, attributions, the goals, their task choices, their perceived competence and control, and their performance. High achiever Low achiever Motivation orientation High motivation to achieve success Low motivation to aviod future Focus on the pride of sucess Low motivation to achieve success High motivation to aviod future Focus on shame and worry that may result from failure Attributions Ascribes success to stable and internal factors within ones control Ascribes failure to unstable and external factors outside ones control Ascribes success to unstable and external factors outside ones control Ascribes failure to stable and internal factors within ones control Goal adopted Adopts task goals Adopts outcome goals Perceived competence and control High perceived competence and believes achievement is within ones control Low perceived competence and believes achievement is outside own control. Task choice Seeks out challenges and able comptitors and tasks Aviod challenges; seeks out very diffcult or very easy tasks and competitors Performance conditions Performs well in evaluative conditions Performs poorly in evaluative conditions In contast, high achievers normally embrace task goals and are fully aware of their own ability and control. They believe success is due to stable and internal factors like high skill and they see failure is due to unstable and control factors like low efforts, they always have a positive and optimistic attitude. For example, someone who has a positive attitude always focuses on opportunities rather than on potential drawbacks. They focus on solutions rather than on problems. Low achievers usually have low ability and control, believing on more outcome goals and credit success to luck and ease of the task, they blame failure due to low ability. They always have negative attitudes most of the time. For example, they focus on the possible drawbacks rather than on opportunities. The low achievers tend to dive in and find problems when others find solutions. In summary, with the results tabled above, parents, teachers and coaches are able indentify the personal and situation factors in influencing achievement behavior for different individuals (for high and low achievers). They are able to emphasize task or master goals instead of outocme goals for different individuals. They are also need to assess and correct inappropriate individuals attributions and enhance perceptions of competence and control. And finally, helping different individuals to decide when to compete and when to focus on individual improvement.

The People vs. Orestes :: essays research papers

The People v. Orestes In the last portion of 'The Orestia';, titled 'The Euminides';, Aeschlyus describes the trial of Orestes, who is brought in front of a jury on the charge of matricide. The jury hands in a tied verdict and the goddess Athena casts the deciding vote in favor of Orestes. This of course begs the question: Was Athena's decision fair? I believe that this decision was in the best interest of fairness because Orestes was motivated by Apollo, enraged by the murder of his father, and aggrieved by the vicious cycle of antisocial behavior that was running rampant in his family. Often, jurists, counselors, judges, politicians, and citizens alike are called upon to distinguish the difference (and subsequently choose) between the interests of fairness and justice. While Athena's decision might not have carried out the value of justice, it upheld the advantages of reasonable fairness. The supporting rationalization, I listed above might not have been taken into Athena's consideration of this matter; however, one must consider the practical application of the verdict. This application ceased the Taleonic nature that had befitted the House of Atrius. Although it is difficult to imagine that this action was in the interest of fairness, the applied perspective that the outcome was more important the means, supplied the burden of proof for this acquittal. Many parallels between modern American juris prudence and that applied in Orestes case can be illustrated, with a primary focus on circumstances creating a reasonable doubt. To better understand this concept one should apply the conditions of this case in a modern setting. If Orestes were called forward, on the same charges under the jurisdiction of a United States court of law, would he have been acquitted? Furthermore, would similar circumstances be sufficient to create a reasonable doubt? By my estimation, I would suggest so. It is easy to assume that democratic legal standards (standards of law favored by most citizens) are involved in a constant evolutionary process. Subsequently, one is lead to the interpretation that ancient cultures would most likely subscribe to hedonistic principles; however, examination of 'The Orestia'; proves otherwise. Just like the final decree of Athena, most modern juries would see Clytaemnestra as a catalyst for Orestes homicide. This illustrates that while specific legislations evolve to mirror social change, the foundational essence of democratic trial-law remains unmolested.   Ã‚  Ã‚  Ã‚  Ã‚   Orestes was by no means innocent of matricide.

Emerson and Thoreau as Prophets of Eco-wisdom :: Biography Biographies Essays

Emerson and Thoreau as Prophets of Eco-wisdom  Ã‚  Ã‚   The major premise of transcendental eco-wisdom is that connection with nature is essential for a person's intellectual, aesthetic, and moral health and growth. One must see and experience nature intimately, whether defined as the "not-me" or as landscape, to participate in the unity of Spirit underlying its visible processes. This connectedness is the basis of the self-reliance which determines how a person lives with integrity in nature and society. Granted, the concept of self-reliance apparently devalues social concerns, including the global commitment and cooperation needed to bring about the kinds of changes that would reverse the climatic greenhouse effect, for example. Indeed, Emerson's ideas have been unfairly appropriated to justify the capitalistic exploitative excesses and insensitivity to social problems and long-term consequences that lie at the root of many of our environmental problems. However, we cannot fault Emerson and Thoreau for not imagining our current dependen ce on technology, the complexity of a largely urban economy or the ties of a global community. Yet even the notion of a self-contained Concord or Walden Pond, which might seem naive and outdated, is reflected in current ideas about eco- regionalism. By accounting for what they could not have known of our present condition, we can still find fruitful ways of understanding where humans, singly and as a species, should fit into nature. Emerson's greatest gift was lessons in seeing in and through nature and extracting symbolic meaning, yet his own intimate encounters with the nature around him were relatively rare and indirect, with few concrete traces in his writings except as occasional metaphors. He wanted his revelations from nature to be abstract and come by surprise, as did the famed mystical encounter at the beginning of his book Nature: "Crossing a bare common, in snow puddles, at twilight, under a clouded sky, without having in my thoughts any occurrence of special good fortune, I have enjoyed a perfect exhilaration. I am glad to the brink of fear." In such an experience, even the self is absorbed by a greater power: "I become a transparent eye-ball; I am nothing; I see all; the currents of the Universal Being circulate through me." The metaphor may be unfortunate, but not his faith that a single person could perceive unspeakable meanings through experiencing nature, even if only indirectly. Such possibilit ies impelled Thoreau and countless others since to mine the details and processes of nature that Emerson had generalized, looking for embedded revelations and sharing in nature's "ecstasy.

Silabus Introduction to Literature

INTRODUCTION TO LITERATURE COURSE OUTLINE Course Description: This course is an introduction to the fundamentals of literary study and analysis. Students will be introduced to the fundamental elements of poetry, drama, and fiction; basic literary terminology; and strategies for analyzing texts based on close reading. Students will also practice writing short literary analysis. Course Objectives †¢ Develop your basic understanding on what literature and its genre are. Develop your ability to respond to literary texts in class discussion †¢ Develop and articulate your own ideas about literary themes †¢ Present a coherent literary analysis including familiarity with literary devices (plot, character, characteristics, theme, setting, etc) †¢ Intended to support an argument through quotations and examples from primary, and in some cases, secondary texts (references) Student Outcomes By the end of this course, students should be able to do the following: 1. Correctly de fine commonly used literary terms and use those terms to discuss and analyze works of literature 2.Identify structural elements of works of poetry, fiction, and drama, and analyze how those elements help create specific meanings and effects Course Content: 1. Comprehensive Definition of Literature and of elements of literary work 2. Readings of a variety of poems, short fiction, and drama 3. Important literary terms and their application to the analysis of specific works 4. Several opportunities to compose written arguments about specific texts incorporating close reading skills and application of literary terms nd conventions. Teaching strategies: Lecturing is applied to give the students general guidance and theories used to analyze literary works. Besides, Class sessions will be structured to give students opportunity to discuss, analyze, and practice close reading of specific texts. Discussions should emphasize the application of course terms and concepts to the analysis of text s and the use of textual detail to defend opinions about the texts. Students’ Presentation is also needed in this subject.Course terms and concepts will be reinforced through quizzes and/or exams which ask students to identify terms and concepts as they appear in texts. Given the goals of the course, the use of film and videos are also recommended. Attendance: You will be allowed three absences. An extended illness would create an exception to these rules: please let me know as soon as possible if you will be missing a significant number of classes (i. e. 2 or more) due to illness or other long-term problem. REQUIREMENT Students are obliged to attend at least 80% of total meeting in a semester.If they are absent more than 20% of total meetings in a semester, they will not get their final grade as a consequence. Besides, students must submit all assignments in a due time. EVALUATION There are four elements of evaluation as giving score. 1. Midterm test (MT): 20 % 2. Final test (FT): 35 % 3. Assignment and quizzes(Ass/Q): 25 % 4. Attendance and class participation (A): 15 % 5. Personal Literature Anthology (final project): 15% Fixed Score = 3(Ass/Q) + 2(MT)+3(FT) + 1,5(A/CP)+1,5 (PLA) 10 Attendance = P x 100TM (total meeting) Class Policies Grading Scale: |81 – 100 = A 4,0 |76 – 79 = B+ 3,5 |61 – 70 = C+ 2,5 |45 – 50 = D 1,0 | |71 – 75 = B 3,0 |56 – 60 = C 2,0 |51- 55 = D+ 1,5 |0 – 44 = E 0 | Academic Dishonesty: Plagiarism does not refer only to flagrant copying; it includes also the unaccredited use of any phrases, quotations, or ideas. Please be sure to cite any outside sources which you use.That said, I will not tolerate cheating in this class. If you are caught plagiarizing or otherwise cheating, and the assignment is a minor one, you will immediately lose two letter grades off your final grade. If the assignment in question a major assignment, you will automatically fail the course. Consultation: If y ou are unsure about the reading, want feedback on discussion/assignment, or would like to talk about a text or idea, please come to my office for a consultation. If you can't make it to my office hours, feel free to make an appointment with me.Course Books: Hawthorn, Jeremy, Studying The Novel: An Introduction, Routledge, Chapman and Hall, Inc. 1989 Kearns, George, editor, Appreciating Literature, Macmillan Publishing Company. 1984. Kenney, William, How To Analyze Fiction, Monarch Press Inc. 1966 Luxemburg, Mieke Bal and Willem G. Weststeijn. Pengantrar Ilmu Sastra, Jakarta, Gramedia. 1989 Reaske. Christopher R. How To Analyze Drama. Monarch Press, INC. 1966 Siswantoro, Apresiasi Puisi-Puisi Sastra Inggris. Muhammadiyah University Press, 2002 Week |Expected Competence |Topic |Activities | |1 |The students are expected to |-Orientation |brainstorming | | |have comprehensive orientation on the course |-Definition of Literature |giving lecture | | |Understand the basic concept of liter ature | |discussion | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |2 |The students should be able to | -Genre of Literary works |brainstorming | | |recognize the genre of literary works | |giving lecture | | |identify the characteristics of literary works | |discussion | |3 |The students are expected to comprehend plot, |Short Story by Doris Lessing entitled A Woman on|Analyzing intrinsic elements of the short story | | |suspense and character. A Roof |Giving Lecture and discussion | |4 |The students should understand setting, point of |Short story by Alice Walker entitled Everyday |Analyzing intrinsic element of Walker’s story | | |view dan theme. |Use |Giving Lecture and discussion | |5 |Quiz | | | |6 |The students can identify basic elements of poetry |A poem by Sylvia Plath entitled Mirror and by |Analyzing intrinsic elements of the poems | | |such as rhyme and figurative languages. Walt Whitman entitled Cavalry Crossing a Ford |entitled Mirror and Cavalry Crossing a Ford | | | | |Giving lecture and discussion | |7 |The students can recognize types of poetry ( |A poem by Robert Frost entititled The Tuft of |Analyzing the poems | | |narrative, lyric dan dramatic) |Flowers, by William Wordsworth entitled My Heart|Discussin | | | |Leaps Up and by Frank Horne entitled To James | | |8 |Mid-term test | | | |9 |The students can recognize types of poetry ( |A poem by Robert Frost entititled The Tuft of |Reading the poems | | |narrative, lyric dan dramatic) |Flowers, by William Wordsworth entitled My Heart|Analyzing the poems | | | |Leaps Up and by Frank Horne entitled To James | | |10 |The students are expected to be able to define drama| |Giving lecture | | |and know the dramatic convention. | |discussion | |11 |The students understand the intrinsic elements of |Drama by Anton Chekov entitled Marriage Proposal|Giving lecture | | |Drama | |Discussion | | | | |Assignment | |12 |Continuation of The World of Drama. Drama by Anton Chekov entitled Marriage Proposal|Analyzing Marriage Proposal | |13 |Quiz | | | |14 |Tugas Terstruktur |Film adaptation from Shakespeare’ drama entitled| | | | |Othello | | |15 |The Correlation between Literary works and Other | |Brainstorming | | |disciplines | |discussion | | |(Wrap up Session) | | | |16 |Final Test | | | Period |Topic |Core Reading |Topic for Discussion | |Week 1 |Course Outline |Appreciating literature, How to | | | |What’s your |Analyze fiction | | | |orientation? | | | | |Literature: | | | |Definition, types,| | | | |and literary | | | | |devices (General) | | | |Week 2 |Introduction to |Appreciating literature, How to |I Remember Mama (John Van Druten) | | |Drama, Elements of|Analyze Drama | | | |drama | | | |Week 3 |Plot, Character, |Appreciating literature, How to |I Remember Mama (John Van Druten) | | | |Analyze fiction/drama | | |Week 4 |Theme, symbol |Appreciating literature, How to |Grandpa and the statue (Arthur Miller) | | | |Analyze drama | | |We ek 5 |Staging and |Appreciating literature, How to |Grandpa and the statue (Arthur Miller) | | |dialogue |Analyze drama | | |Week 6 |Quiz on Drama |Quiz |Quiz | |Week 7 |Introduction to |Appreciating literature, How to |The road not taken (Robert Frost) | | |Poetry.What is |Analyze Poetry | | | |poetry and how | | | | |might we begin to | | | | |discuss it | | | | |analytically? | | |Week 8 |Structure and |Appreciating literature, How to |First Lesson (Philip Booth) | | |kinds of Poetry, |Analyze Poetry | | | |Meaning of Poetry | | | | |Middle Test |Middle Test | | |Week 9 |Discussion of |Appreciating literature, How to |Acquainted with the Night (Robert Frost) | | |selected poems, |Analyze Poetry | | | |and some writing | | | | |exercises | | | |Week 10 Figurative |Appreciating literature, How to |The Eagle (Alfred Lord Tennyson) | | |language |Analyze poetry | | |Week 11 |Quiz on Poetry |Quiz |Quiz | |Week 12 |Introduction to |Appreciating literature, Studying|The woman Who Ha d no Prejudices (Anton Chekov) | | |Prose |Novel: An Introduction, How to | | | | |Analyze fiction | | |Week 13 |Analyzing Elements|Appreciating literature, Studying|The leader of the people (John Steinbeck) | | |of Prose (Short |Novel: An Introduction How to | | | |Story) |Analyze fiction | | |Week 14 |Discussion |Appreciating literature, How to |The leader of the people (John Steinbeck) | | | |Analyze fiction | | |Week 15 |Genre of Prose |Appreciating literature, Studying|In another Country (Earnest Hemmingway) | | |(Short Story and |Novel: An Introduction How to | | | |Novel) |Analyze fiction | | |Week 16 |Final Test |Final Test | |

Application of Ethics

Understanding, acceptance, and coat of honourables be first-string(prenominal) to respective(prenominal)s and groups for just much or less(prenominal) reasons. cleanity atomic number 18 our crumbonical beliefs, and they come into play constantly. M each measure we ar using our man-to-manised moral philosophy and we be non even advised of it. Acceptance of moral philosophy is alpha to undivideds and groups be shit it al to put upherows for formative criticism, and it helps avoid and resolve conflicts.In groups it is very weighty for ethical motive to be accept because it get extinct contri furthere a greens ground of taking into custody and respect that a team or group postulate to be winnerful. Accepting moral philosophy of sepa grade is authoritative to individuals and groups because it anyows the individual and members of a group to overhear confidence in themselves which leads to honourablee and crossingivity. coating of ethics is historic on individual levels because a person who applies their ethics is true(a) to themselves.Application of ethics likewise dos an individual who they argon or who they ar wizd to be. Application of ethics on a group level is also important because it allows nation to symbolize in a counselling that they are proud of. It also allows a group to be creditworthy for their actions. If a group shares good beliefs the application of them will also be a rough-cut ground. Application of ethics by individuals and groups shows angiotensin converting enzymeness and confidence. This sens lead to primp in manoeuvre, and a group mentality.These cause are important in any group situation, and the effective application of ethics will lead to success. When we do work in any plaque we are de terminationine to accept the exemplification ethos of that organization. Relying on our throw clean dogmas single erodes the dedicate and understanding that is necessary for any coo perative work to function successfully. I will talk over and evaluate these claims. In any coiffe we hold within a family, it is important to make sure that our bring in that come with eases the smooth run of that oeuvre.However, if the moral ethos of the organization we work for conflicts heavily with our admit, or with a common redeem of morality, because should we pose to obey the rules and regulations of that ships ships party, or is in that location some government agency we screwing foreknow the ineptitude of their moral ethos into question with pop taboo peril to our position in the fellowship? In this essay I shall discuss the problems that step uphouse arise with conflicts of organisational and individual moral values by looking at specific lineament moralities, the role of ethics in a familiarity, whether the old geezer is truly the slump person to make estimable finishs and I will decide whether the ffective run of a familiarity signifys worker consonance to a company moral ethos or whether individuals should be allowed to reason honestly for themselves in the workplace. When faced with a conflict involving organisational and personal moral mandates, the role we converge and the requirements that that role entails are important featureors in resolving the conflict. Sometimes a crabby job will hold with it several responsibilities to be upheld which whitethorn non involvement with our give birth individual ethical standards and values.For instance, a attorney may find erupt that their client is guilty, except jakesnot divulge this discipline to another because of the obligation of confidentiality that their job entails. In the case where stay oning the confidences of another flat and negatively effects somebody else, the personal moral ethos of the lawyer may sanction her to swear that by informing individual of this private information she is doing the cover matter.The moral ethos of her profess ion would hold that to uphold the confidentiality of the lawyer/client relationship would take spring over doing what would commonly be inflictn as the ethically discipline amour to do. This singularity mingled with role morality and common morality is lots debated, with many a(prenominal) bank that a professional role should succeed exceptions to indisputable areas that are taken to be ethically black and white. Certain roles advise only be carried out if a certain amount of ethical allowance is granted for their execution.Although it is widely recognized that some professions prioritize certain values in a higher place others and that this prioritization may not be coherent with a common morality view, many point that even though specialized roles may require a certain amount of confidentiality, breaching some of the most fundamentally universal moral principles should never be cond stard, even in such(prenominal) role related circumstances. One of the grounding fe atures of a common view of morality is that it is seen to be universal.The role of ethics in the company is broadly speaking unplowed to a reave minimum, with a encipher of company conduct providing the skeletal coordinate for ethical workplace behavior. To this effect, the rules of a company are generally viewed in a more operable light as opposed to gentleman viewed as a form of moral compass. Morality is very much viewed as a highly subjective, often religiously outlined charge of regulating behavior and lacks the political correctness of an objective bureaucratic laid of rules and regulations.Indeed displays of moral behavior can even be deemed as clayey in the workplace. They can be grueling to our position in the company if they do not gel with company policies, they can be threatening to our relationships with our co-workers, and they can make others feel uncomfortable about the way they conduct themselves in the workplace. In view of this, ethical concerns are rarely embossed(a) and an attitude which adopts company policy and coerces those who dont take hold to keep their mouths shut is usually what is seen nearly the workplace.Raising an issue of ethics in the workplace that conflicts with company policy can lead to a breakd own of the comminuted relationships which keep a company functioning. . championship decisions cannot be made establish on personal values. This is why it is necessary for every(prenominal) trade, whether large or small, to spend a penny a code of ethics in which employees can follow to ensure the success of the business. almost importantly, the leading of a corporationimportantly affect the way the business is being conducted, and the need for strong values leads the way for employees to follow, and contri entirelyes to the success of a business (Storm, 2007). each corporation has their own rules of conduct, or code of ethics, which refers to policy citements that define ethical standards for their cond uct. in collectived codes of conduct typically do not have any authorized translation and there is gravid variation in the way the statements are drafted. The authors of a code are usually the founder, board of directors, CEO, sink focusing, legal departments, and consultants.Also involved in the process, are sometimes employee representatives, or helter-skelter selected employees When business muckle speak about business ethics they usually typify mavin of triple amours (1) avoid gaolbreak the criminal law in ones work-related application (2) avoid action that may yield in civil law suits a make headwayst the company and (3) avoid actions that are bad for the company image. Businesses are peculiarly concerned with these three cordial functions since they involve loss of money and company reputation.In theory, a business could apostrophize these three concerns by assigning corporate attorneys and habitual relations experts to escort employees on their daily activi ties. Anytime an employee might stray from the at once and narrow path of acceptable conduct, the experts would scat him back. Obviously this solution would be a financial disaster if carried out in convention since it would cost a business more in attorney and public relations fees than they would save from proper employee conduct. peradventure reluctantly, businesses turn to philosophers to instruct employees on nice moral. For over 2,000 years philosophers have systematically addressed the issue of regenerate and untimelyly conduct. Presumably, then, philosophers can teach employees a canonical understanding of morality will keep them out of trouble. But does this position give them clear moral authority? Robert dirtall in his Drawing Lines (1988, p. 111) article from Moral Mazes believes that people in high places in thumping companies at some stage support sight of the objectives of their companies and begin to focus on their positions.Imagine if a manager of a gr ocery cut in had failed to evacuate his bloodline when a fire broke out in a nearby shop. thither was not a high take a chance of the fire spreading to the grocery store, notwithstanding there was smoke coming into the store and there had been an evacuation call for the all in all complex. The manager of this grocery store gave the comment that the fire was not a great risk and it would have been unwise to cause unnecessary panic. The actual reason he did not evacuate the store was because he k natural that he would not make sales targets for that daytime if the store had to be unkindly for a period of time.He may have done the proper thing for his profit margins at the end of the year, but he certainly did not do the right thing ethically. In this scenario, the other employees of the store, seeing the inaction of their boss, would either have to obey his wishes and keep working and parcel the customers, or they would do what they feel is the right thing and get the occup ants of the store out of harms way. It is difficult to make a decision about ethical conduct which goes against our boss, especially if this decision turns out to be the terms one.For this reason, most people obey not necessarily the moral ethos of their company or their own personal moral ethos, but they will follow blindly what their boss tells them to do. Robert Jackall continues in Drawing lines (1988, p. 111) that Bureaucracy transforms all moral issues into immediately practical concerns. A moral judgment found on a professional ethic makes little instinct in a world where the etiquette of authority relationships and the necessity for protecting and showing for ones boss, ones network, and oneself supersede all other considerations and where right is the norm. This leads us back to whether accord to an organisational moral ethos actually does create a smoother functioning and more successful workplace. Of die hard there needs to be a certain level of conformity in the workplace in magnitude for there to be cooperation between employees and to thereof provide a smoothly functioning work environment, but does this necessarily entail a strict following of a companys rules and regulations. On this point, even many company heads say that a companys moral ethos does not need to be followed exactly as it is written, but that compromise and flexibility are often the stovepipe way to prelude work life.Of course this does not stand for that company heads think it is fine for employees to freely express their own moral judgment, because this often leads to an unpredictable workplace and with this things may pass over to get out of hand. To keep the workplace running smoothly we often have to leave our personal ethical concerns to rest, unless of course the issue is of a very important nature. It is all about weighing up what is most important in the situation, and whether what is natural event is harming anyone.If it is harming someone, then the iss ue should be raised and we should employ some of our own ethical standards in convincing others of the moral richness of the case. But if the issue is a electric razor one, it is best from both a company perspective and for our own job shelter that we do, in that instance, keep our mouth shut. When employees act unethically and/or without truth, customers slip pull and confidence in organizational products and services. When leaders act unethically and/or without integrity, employees ache hope and confidence in organizational processes, systems and products.Both directly impact the git line and the return on investment. Organizations are built on the principle that the whole is greater than the sum of the parts. Working together creates results and outcomes for the whole that outweigh the results and outcomes of everyone working for them. The unfathomed to success is not the principle but the way synergy is created. Synergy is defined as a dynamic state in which combine d action is kick upstairs over the sum of individual element actions. Synergy is an emergent behavior that arises out a multitude of simple actions based in ethics and integrity.Everyone in an organization is expected to do the right thing at the right time in order to create synergy. Doing the right thing at the right time creates authoritative safety, quality, and productivity and cost results. This is ethics-the determination of right and incorrect in organizations. Ethics is conditioned through trial and error. When behaviors are wrong, they are corrected. When behaviors are right, they are reinforced. These lessons learned and best practices are the moral code that defines the interactional behaviors required for organizational slaying.Problems occur when individuals try on to maximize their personal ends through behaviors that deflower the ethics of the organization and its moral code. If one gets more, others get less. For example, employees who slow down during the h ebdomad to ensure overtime pay crop the return on investment for others. To preclude violations of the moral code, leaders and managers in organizations are entrusted with a fiduciary responsibleness (something that is held or founded in trust and confidence) to reinforce and go through the requisite synergistic behaviors required for organizational sustainability.Corruption occurs when there is an abuse of entrusted poor people for personal gain whether it is financial or political. Corruption sub-optimizes the performance and jeopardizes the sustainability of the whole. Corruption often deceivingly masks itself as business reality. In order to ensure business targets are achieved and performance bonuses are distributed, an accepted practice called does what it takes to get the job done rears its abominable head.This may mean cutting corners, applying Band-Aid solutions, suppressing , ignoring or misrepresenting information in order that the problems or defects are knowingly o r unknowingly passed on to another part of the process. Since no one wants a product or service with built in defects, the stake part of this practice is dont get caught. This is corruption and it destroys synergy and undermines organizational principles. Corruption spreads. Employees who do what it takes and dont get caught are rewarded.This creates a finishing of knowing where employees know that doing the wrong thing at the right time will be rewarded. In time, many drag in corruption simply because everyone is doing it. Corruption ignores the fact that unethical actions involved in doing the wrong things create a chain of consequences that further outweighs the cost of doing the right thing. For example, organizations that ship product with quality defects to meet production targets lose in product returns and warranty repairs that quail profitability. It is a abruptly term gain for a few, and a long term pain for the many.Government, through its regulatory agencies, inte rvenes to arrest corruption in financial, safety, human rights, and environmental areas. Unfortunately, regulators cannot legislate compliance to the law. They can only enforce consequences to violations. This is where the dont get caught behavior invokes ingenuity that defies the legal system. The principle of protecting the whole and the right way to do things then falls to the integrity of the participating individuals. The commitment to comply is an integrity based decision. Integrity is defined as wholeness, efflorescence and objectivity.If the ethical base of operations and the moral code are exit, then individuals have trust and confidence in the organization. one is completed by doing the right thing. The unfolding is defined by doing the next right things and objectivity is enhanced by doing things the right way. act and sustainability are the outcome of individual commitment to compliance and collective synergies arising out of an ethical moral code. If the ethical f oundation and moral code is corrupt-benefiting the few at the expense of the many, then individuals lack trust and confidence in the organization and its products.Doing the wrong thing fragments the whole. Not doing the next right thing creates chaos and objectivity is compromised when people dont do things correctly. Performance is at risk in the short term and long term sustainability is undermined. Ethics and integrity are the cornerstones of performance and sustainability. As seen in the Enron failure, corporations consistently hold more and more impact on the do and structure of the world as we see it. They are the large and small organizations that hostel places their trust in to process the economy.Whether it be a large conglomerate such as Enron, or a one person mom and pop shop, ball club places their trust in these companies and deserves to have this trust upheld. A companys culture is what determines how the company is operated. A company born of poor ethics in the cul ture is ultimately at risk for unscrupulous acts. The acts of Enron our probably structure from only a small theatrical role of its employees, however, due to the companys unethical culture, procedures and policies our allowed that did not facilitate personal ethical behaviors.I believe it is this lack of personal ethics that served as the catalyst to the demise of Enron as a company and the damage that they leave behind. Who is prudent for a companys ethical culture? I believe the leaders of the organization are responsible for these ethics through their own personal ethics. One might argue that personal ethics do not have a role, provided they are kept separate from the business world. I believe it is impossible to maintain a dissolution between personal and business ethics. They inescapably intermingle.The issue is then, how to foster a sense of accountability that transcends the workday. I believe one method of creating a strong sense of personal ethics in all employees, and hence a corporate ethical culture, is through social responsibility. This is done by empowering employees to create and be responsible for their own actions and environment. When employees see a correlation between their actions and direct consequences, they develop pride associated with a job well done and a sense of accountability and responsibility to their jobs.An example of a company that, through its leading has a great sense of company ethics and has created a culture of social responsibility is go-ahead, an internationally known term of a contract car company. The company began its operation when its founder, Jack Taylor, worked for a car salesman and was tired of the lies and gimmicks that our utilize by the competing car companies. With his employer, Taylor invested in a new kind of car company whose culture consisted of no tricks or unfathomed agendas and offered all of the facts up-front to its customers.Taylors personal sense of ethics determined the standards of h is business model. And because his personal ethics centered on straightforward dealing with customers, his customers responded positively. Relieved to find someone in the automotive business who would deal with them honestly, customers helped go-ahead become an industry leader. Its status continues to this day it has never laid off any of its employees and is considered one of the most financially sound rental car companies by amount & Poors.Enterprises success is also a volition to the influence of social ethics. Their system of promoting new employees fosters a sense of social responsibility. Its primary new employee candidates are new college graduates, who are immediately placed in a junior management program. Upon their success as a branch manager, they are offered their own store location to run. All management from junior manager on up to the board of directors are then rewarded chiefly on a commissions basis based on their own individual performance and those of their s ubordinates.Due to the empowerment of its employees for their own success or failure and the establishment of a reward system, Enterprise has reached success rates that are otherwise non-existent in its industry. Enterprise also has one of the lowest corrasion rates in its industry and in many industries around, simply because its employees want to work there. It is evident that the success of Enterprise is generally due to the companys sense of social responsibility and the companys cultural ethics, which stem from the personal ethics of its leadership